§ FAQ
Brazil ⇄ Europe,
answered plainly.
The questions operators actually ask before they commit. If yours isn't here, the Scan answers it for your specific case.
How do I enter the Brazilian market from Europe?
Start by diagnosing the route before you spend. The usual sequence is: confirm your product's regulatory path (e.g. INMETRO, ANVISA or MAPA depending on the category), model the landed cost including ICMS/IPI, choose an entry model (distributor-first, local entity, JV or acquisition), then vet a shortlist of partners — keeping any product registrations in your own name. BrasilEU's free 5-minute Opportunity Scan returns an operator-reviewed readout with this route mapped to your specific case.
How do I enter the European market from Brazil?
Decide your importer-of-record model first (own EU entity vs partner), then clear the compliance gates for your category — for food and agribusiness that increasingly means EUDR (deforestation due diligence) plus EU labeling; for chemicals, REACH; for software, GDPR. Many Brazilian exporters enter via a port hub such as Rotterdam. BrasilEU maps the gating items and the order to tackle them, then introduces vetted EU-side partners.
Do I need INMETRO certification to sell in Brazil?
For most technical and electrical products, yes — INMETRO conformity assessment is mandatory before goods clear customs, via an accredited certification body (OCP). Critically, the certificate should be issued to you, the manufacturer, not to your distributor: whoever holds the registration controls your market access. Timelines are typically around four months, so start early.
What is the EUDR and does it affect my exports to the EU?
The EU Deforestation Regulation (EUDR) requires operators placing coffee, cocoa, soy, beef, palm oil, rubber or timber on the EU market to prove the goods are deforestation-free and legally produced, with plot-level geolocation. For Brazilian exporters it is a traceability discipline rather than a wall — producers who build farm-level provenance early turn it into a selling point with nervous EU buyers.
What does the EU–Mercosur agreement mean for my business?
The EU–Mercosur agreement gradually lowers tariffs and opens procurement and services across the corridor, but the openings are uneven by sector and country and arrive on a phased schedule. The practical implication is timing: some routes become attractive now, others later. A scan tells you whether your specific sector and corridor sits in a window that is open today.
How do I find and vet a reliable distributor in Brazil?
Vet for boring competence over charm: ask for named references in your sector and call them, check whether they already carry a competing line, confirm they have the regulatory and fiscal infrastructure to import your category, and never grant national exclusivity before a time-boxed pilot proves volume. Keep registrations and key relationships in your own name. BrasilEU introduces vetted distributors only after a scan confirms the route is real.
What is the BrasilEU Opportunity Scan and is it free?
The Opportunity Scan is a free 5-minute conversation about your Brazil–Europe opportunity. It returns an operator-reviewed readout within about one working day, with a verdict — move, test, or not yet — plus the top risks and a recommended next step. If the honest answer is that you're not ready, we say so and send a preparation plan instead of an invoice.
How long does it take to enter the Brazilian or EU market?
It depends on your category's regulatory path. As rough guides: INMETRO conformity is around four months; ANVISA medical-device registration can run six to nine months depending on risk class; MAPA food registration around three months; EUDR readiness for EU entry can take a quarter or more to retrofit across a supplier base. The point of scanning first is to plan from these real timelines, not from optimism.